Brazil is renowned for its vibrant culture, breathtaking views, and, of course, its hip street style. When traveling to Brazil, if you don’t want to stand out like a sore thumb as a tourist, you’ll need to learn how the locals dress. Brazilian style is all about attitude, comfort, and an evolving blend of laid-back sophistication with on-trend pieces. Follow these tips to achieve the look and avoid being the obvious tourist.
1. Drop the Tourist Attire
Nothing says “tourist” more than cargo shorts, fanny packs, and hiking boots in the middle of São Paulo or Rio de Janeiro. While these might be comfortable, they’re not what people typically wear on the street. Dress in well-fitting jeans, casual sneakers, and quality t-shirts or blouses.
Brazilian style is relaxed but refined—picture beachy yet classy. When heading to the beach, avoid baggy floral prints and wearing socks with flip-flops (an awful faux pas). Instead, opt for stylish swimwear and a fashionable cover-up for a relaxed but chic look.
2. Take on Brazilian Casual Chic
Brazilians love looking put together without going over the top. The secret? Mix comfortable pieces with a touch of elegance. Flowing dresses, high-waisted shorts, and crop tops are essentials for women. Men tend to favor well-tailored tees, skinny jeans, or linen shirts that look relaxed yet stylish.
Pro Tip: Sneakers Are a Safe Bet
While Havaianas flip-flops are a beach staple, stylish sneakers are what city dwellers wear. White sneakers, classic Converse, or trendy running shoes are a favorite among Brazilians. Save the bulky hiking boots for actual hiking trips.
3. Avoid Over-the-Top Flashy Tourist Accessories
Most tourists over-accessorize with big cameras, gigantic backpacks, and zippered pockets. Safety comes first, but blending in means opting for a small, stylish crossbody bag or a sleek backpack instead of an obvious “tourist bag.”
Locals typically carry their essentials in simple, unassuming bags, and you can too. If you’re carrying valuable electronics, keep them secure, but avoid looking paranoid by adjusting your bag every five minutes.
4. Be Aware of Regional Style Variations
Brazil is a vast country, and street style varies depending on where you are:
- São Paulo – Trendy, urban, and edgy. Dark colors, well-tailored outfits, and fashion sneakers rule.
- Rio de Janeiro – Beachy and relaxed. Light fabrics, bright colors, and easy-chic looks are the way to go.
- Bahia – Afro-Brazilian culture prevails, with bold prints, brightly colored dresses, and handmade accessories.
- Southern Brazil (Curitiba, Porto Alegre) – More European in style, with neutral tones, stylish coats (in winter), and trendy boots.
5. Confidence is Key
Brazilians love their bodies and wear whatever makes them feel good. You’ll see women wearing crop tops and short skirts or men in tight-fitting shirts, regardless of body type. The secret lies in wearing your clothing with comfort and confidence. If you feel good about yourself, you’ll fit right in.
Final Thoughts
Blending with Brazilian street fashion is all about embracing carefree style, comfort, and confidence. Avoid the typical tourist giveaways, indulge in must-have local staples, and most importantly—carry yourself with the relaxed, stylish attitude that’s so characteristic of Brazil.
Now, go explore Brazil in style and comfort!
